ZeroHero™ to exhibit in ECOllection at MAGIC February 17-19 in Las Vegas

ZeroHero™ - a division of BlueStar Energy Services® - debuts new eco-forward line of clothing, merchandise and accessories that merges top quality fashion with carbon reducing initiatives.

 February 9, 2009 – Chicago, IL – Looking good has never felt so good! The ZeroHero™ line allows eco-conscious consumers to purchase environmentally-friendly clothing and reduce their impact on global climate change by reducing their carbon footprint.

$10 of every ZeroHero ™ product purchased offsets 1 metric ton of carbon dioxide (CO2) emissions. According to the EPA, that's equivalent to: 1,400 kWh energy offset on an annual basis; 114 gallons gasoline not being consumed on an annual basis; or 26 trees planted absorbing pollution for 10 years

ZeroHero ™ is part of BlueStar Energy, a company that since its inception in 2002 has integrated environmental stewardship into many of its energy products and services, as well as the company's daily business practices. This demonstrated environmental commitment, coupled with a dedication to ongoing technological advancements, means that we will continue to develop new opportunities to make positive contributions in the fight for global sustainability.

We encourage you to become aware of your carbon footprint - your own personal impact on global climate change. Once you know your carbon footprint, steps should be taken to lessen your impact through energy reductions and cost-effective carbon offsets.

ABOUT ECOLLECTION
ECO LLECTION at MAGIC is a juried selection of environmentally and socially conscious exhibitors.  ECO LLECTION debuted at MAGIC's August 2008 show in Las Vegas, representing the most inclusive eco arena in the business, featuring a powerful and targeted buying and selling opportunity, educational programs and activities led by industry notables, networking and   entertainment to further the growth of the eco fashion community. In addition to buying resources, ECOLLECTION is being developed to incorporate education, entertainment and networking offerings through a seminar series, signature activities and events catered specifically to this segment of the market. Each brand's product showing in the area must meet at least one of the following criteria: Certified Organic (Certification must be provided), Recycled Content, Sustainable Fibers {Bamboo, Hemp, Soy, etc.}. In addition Fair Trade, and GOTS Certification will be recognized.